• It has by far the region's
biggest circulation (11,500 vs about 7000), independently audited by
the
Audit Bureau of Circulations, an industry standard Australia wide.
• We home-deliver 9600 copies in Alice Springs. (Industry standard for
margin of error is 5%.)
• We cover one
million square kilometers, including Alice Springs,
Ayers Rock Resort and all major Aboriginal bush communities in Central
Australia: Aputula (Finke), Mt Allan, Arlpara, Aherrenge Community,
Atitjere, Bonya, Imanpa, Ininti (Uluru - Ayers Rock) Store, Indulkana
Store, Kintore, Kings Kanyon Resort, Kulgera Road House, Laramba, Mt
Liebig, Pukatja, Tennant Creek, Three Ways Road House, Tjukurla,
Ti Tree, Watiuma Road House, Watarru Store, Erldunda Road House, Santa
Theresa, Titjikala, Yuendumu, Pitlands, Papunya, Docker River,
Hermmansburg, Yuelamu, Nirripi, Docker River (about 35
communities).
• Nearly 80 cattle stations receive
the Alice Springs
News
weekly. Click for map.
• Competitive advertising rates.
• Excellent cost benefit when circulation and rates are taken into
account.
• Outstanding production values: The Alice Springs News
is printed on
Australia's newest web offset press with laser guided color
registration, and cutting edge plate making facilities.
• The Alice
Springs News is locally owned and operated: Erwin Chlanda
Pty Ltd, trading as Alice Springs News, has been covering the news of
Central Australia for national and international media, print and
television, since 1974.
• The Alice
Springs News is in its 18th year of weekly publication.
Readership
survey December 2010
Percentage readership Alice Springs
News: 72.2%
Tuesday Advocate: 61.7%
Friday Advocate: 68.7%
Source: phone interviews with 158 people.
Source material available.
Readership
survey September 2008
Percentage readership Alice Springs
News: 53%
Percentage readership Tuesday
Advocate: 50%
Percentage readership Friday Advocate:
53%
175 interviewed:
| Male: |
57% |
| Female: |
43% |
| Aboriginal: |
13% |
| Age 8 to 15: |
24% |
| Age 16 to 20: |
30% |
| Age 20 to 40: |
27% |
| Age 41+: |
19% |
Survey carried out by the Centralian College, which is
associated with the Charles Darwin University.
Supervised by Andrew Lloyd BE, Dip Ed., and Eddie Fabijan, Assistant
Principal.
alicenews@ozemail.com.au
RATES - all plus GST
We publish Thursdays.
Booking / cancellation deadline for display advertising: 5pm Fridays
prior.
Classified advertising deadline: 5pm Mondays prior.
Single column centimetre advertising rates. 12 month contracts. Billed
monthly.
Tabloid. 7 columns.
One full page is 266 column centimetres.
Page
depth: 374 mm
Page width: 263 mm
Column width: 35 mm
Column space: 3 mm
Preferred art work: PDFs of no less than 160 dpi. All colours CMYK.
Mono ads all in black (no CMYK nor RGB).
| Full colour loading |
$370.00 |
Front page loading
|
100% |
p3 loading
|
30%
|
Casual rate
|
$8.98 |
500 col/cm
|
$7.98 |
1000 col/cm
|
$7.70 |
2500 col/cm
|
$7.50 |
5000 col/cm
|
$7.30 |
7500 col/cm
|
$6.98 |
Inserts
(in bundles of 100) $650. They go to:-
• 9600 residences in Alice Springs.
• 19 town camps in Alice Springs
• 70 cattle
stations and 35 bush towns in our one million square kilometer area
of circulation.
• Copies delivered to newsagencies.
Classified
adverts: $22.00 for up to 20 words. $1 per additional 4
words.
Payment for non-account holders: Visa, Mastercard, American Express,
cash, cheque (subject to clearance) or direct debit in advance to
National Bank BSB 085995 ACCOUNT 680427437.
WEB SITE
In a month we get up to 8000 unique visitors making 13,000 visits and
looking at 40,000 pages. We get up to 200,000 hits using 8GB bandwidth.
In 2010 up to July 22 we've had 50,281 visitors making 82,138 visits,
looking at 263,760 pages. We scored 1,087,984 hits taking up 43.23GB
bandwidth. Contact us
for more details!
According to global web research company Alexa
(July 2010) our website www.alicespringsnews.com.au ranks at No.
2,568,540 in the world and 107,194 in Australia. We are among the six
oldest online editions in
Australia (established 1997), with a story archive of about 4.5 million
words. We're an acclaimed source of information about Central Australia
for tourists, business people, researchers and academics the world
over.
OUR CITY
http://www.alicesprings.nt.gov.au/
Alice Springs, population 27,000, is world famous as the capital of
Australia's Outback, its pristine scenery, and a lifestyle enhanced by
lots of space, freedom of movement, sparse traffic, zero pollution, and
excellent weather for nine months of the year (and if you like it hot
come in summer).
We have the world's oldest living culture, in recent years manifested
in the Aboriginal art movement, achieving oustanding recognition and
sales of paintings and sculptures around the globe.
The legendary cattle men pioneered white settlement in the region on
holdings the size of small countries.
Alice Springs has Australia's highest per-capita number of university
graduates outside Canberra.
We have a young population with an income well above the Australian
average.
Our main industries are tourism and mining, earning roughly $1 billion
a year between them - and growing.
SOME KEY STATISTICS (from Alice
Springs Economic Profile, NT Government, 2007.
Gross regional product, Alice Springs $1478m
Gross regional product, Central Australia $824m
Top industries
Government administration $143m
Property & business services $132m
Health & Community services $121m
Construction $121m
Mining $91m
Education $86m
Manufacturing $78m
Estimated value of investment in 2007
NT Government $46m
Private $17m
Average weekly earnings, Alice Springs, 2004-05
Mean taxable income $41,594