WHY ADVERTISE IN THE ALICE SPRINGS NEWS?
• It has by far the region's biggest circulation (11,500 vs about 7000), independently audited by the Audit Bureau of Circulations, an industry standard Australia wide.

• We home-deliver 9600 copies in Alice Springs. (Industry standard for margin of error is 5%.)

• We cover one million square kilometers, including Alice Springs, Ayers Rock Resort and all major Aboriginal bush communities in Central Australia: Aputula (Finke), Mt Allan, Arlpara, Aherrenge Community, Atitjere, Bonya, Imanpa, Ininti (Uluru - Ayers Rock) Store, Indulkana Store, Kintore, Kings Kanyon Resort, Kulgera Road House, Laramba, Mt Liebig, Pukatja, Tennant Creek, Three Ways  Road House, Tjukurla, Ti Tree, Watiuma Road House, Watarru Store, Erldunda Road House, Santa Theresa, Titjikala, Yuendumu, Pitlands, Papunya, Docker River, Hermmansburg, Yuelamu, Nirripi, Docker River (about 35 communities).

• Nearly 80 cattle stations receive the Alice Springs News weekly. Click for map.

• Competitive advertising rates.

• Excellent cost benefit when circulation and rates are taken into account.

• Outstanding production values: The Alice Springs News is printed on Australia's newest web offset press with laser guided color registration, and cutting edge plate making facilities.

• The Alice Springs News is locally owned and operated: Erwin Chlanda Pty Ltd, trading as Alice Springs News, has been covering the news of Central Australia for national and international media, print and television, since 1974.

• The Alice Springs News is in its 18th year of weekly publication.


Readership survey December 2010

Percentage readership Alice Springs News: 72.2%
Tuesday Advocate: 61.7%
Friday Advocate: 68.7%
Source: phone interviews with 158 people.
Source material available.



Readership survey September 2008


Percentage readership Alice Springs News: 53%
Percentage readership Tuesday Advocate: 50%
Percentage readership Friday Advocate: 53%

175 interviewed:

Male: 57%
Female: 43%
Aboriginal: 13%
Age 8 to 15: 24%
Age 16 to 20: 30%
Age 20 to 40: 27%
Age 41+: 19%

Survey carried out by the Centralian College, which is associated with the Charles Darwin University.
Supervised by Andrew Lloyd BE, Dip Ed., and Eddie Fabijan, Assistant Principal.


alicenews@ozemail.com.au


RATES - all plus GST

We publish Thursdays.
Booking / cancellation deadline for display advertising: 5pm Fridays prior.
Classified advertising deadline: 5pm Mondays prior.
Single column centimetre advertising rates. 12 month contracts. Billed monthly.
Tabloid. 7 columns.
One full page is 266 column centimetres.
Page depth: 374 mm
Page width: 263 mm
Column width: 35 mm
Column space: 3 mm
Preferred art work: PDFs of no less than 160 dpi. All colours CMYK.
Mono ads all in black (no CMYK nor RGB).

Full colour loading $370.00
Front page loading
100%
p3 loading
30%
Casual rate
$8.98
500 col/cm
$7.98
1000 col/cm
$7.70
2500 col/cm
$7.50
5000 col/cm
$7.30
7500 col/cm
$6.98

Inserts (in bundles of 100) $650. They go to:-
• 9600 residences in Alice Springs.
• 19 town camps in Alice Springs
• 70 cattle stations and 35 bush towns in our one million square kilometer area of circulation.
• Copies delivered to newsagencies.

Classified adverts: $22.00 for up to 20 words. $1 per additional 4 words.
Payment for non-account holders: Visa, Mastercard, American Express, cash, cheque (subject to clearance) or direct debit in advance to National Bank BSB 085995 ACCOUNT 680427437.


WEB SITE

In a month we get up to 8000 unique visitors making 13,000 visits and looking at 40,000 pages. We get up to 200,000 hits using 8GB bandwidth.
In 2010 up to July 22 we've had 50,281 visitors making 82,138 visits, looking at 263,760 pages. We scored 1,087,984 hits taking up 43.23GB bandwidth. Contact us for more details!
According to global web research company Alexa (July 2010) our website www.alicespringsnews.com.au ranks at No. 2,568,540 in the world and 107,194 in Australia. We are among the six oldest online editions in Australia (established 1997), with a story archive of about 4.5 million words. We're an acclaimed source of information about Central Australia for tourists, business people, researchers and academics the world over.


OUR CITY

http://www.alicesprings.nt.gov.au/
Alice Springs, population 27,000, is world famous as the capital of Australia's Outback, its pristine scenery, and a lifestyle enhanced by lots of space, freedom of movement, sparse traffic, zero pollution, and excellent weather for nine months of the year (and if you like it hot come in summer).
We have the world's oldest living culture, in recent years manifested in the Aboriginal art movement, achieving oustanding recognition and sales of paintings and sculptures around the globe.
The legendary cattle men pioneered white settlement in the region on holdings the size of small countries.
Alice Springs has Australia's highest per-capita number of university graduates outside Canberra.
We have a young population with an income well above the Australian average.
Our main industries are tourism and mining, earning roughly $1 billion a year between them - and growing.

SOME KEY STATISTICS (from Alice Springs Economic Profile, NT Government, 2007.
Gross regional product, Alice Springs $1478m
Gross regional product, Central Australia $824m

Top industries
Government administration $143m
Property & business services $132m
Health & Community services $121m
Construction $121m
Mining $91m
Education $86m
Manufacturing $78m

Estimated value of investment in 2007
NT Government $46m
Private $17m

Average weekly earnings, Alice Springs, 2004-05
Mean taxable income $41,594