Several years ago I suggested that Central Australia should be …

Comment on After years of under-achieving, tourism promoters say they are getting cracking by Paul Lelliott.

Several years ago I suggested that Central Australia should be re-marketed as the “Outback…..the last frontier region in Australia where time stands still”. I was howled down by senior tourism representatives who argued that Alice Springs had moved on from its Outback image and was now a sophisticated tourist destination attracting visitors from Japan, USA, UK and closer to home, New Zealand.These markets were well and truly disappearing years before we could use the GFC as an excuse. So what happened? Simply, we surrendered our brand to other regions. We have retained one key element of my original proposal…”time indeed is standing still” as we await direction from those outside our region. Tourism CA has to be a bit more aggressive in determining what happens here. From the outside we appear to be pretty weak. Relying on social media sites rather than personally connecting with influential travel agents and commissioned operators is not the answer. Create a smart sales taskforce to take the message to the offices of those who can directly influence travel outcomes. That is measurable, accountable and impressive. Let’s get the business card out of our pocket, keep our iphone in the other and actually get back to selling our region face to face.

Recent Comments by Paul Lelliott

Ice – it’s worse than any of us realise
It’s the tip of the iceberg Michael.
Your message should be rammed home in everything we do. This epidemic is far worse than the Ebola virus or the threat of ISIS. We need to use all of our so called corporate leadership skills, persuasive political strategies, community involvement networks, dedicated law enforcement tactics, proven family values and social media power to eliminate the drug.
It’s time for leadership at the highest level.
There is no more compelling task for our Chief Minister to take on.
Governments across the nation are funding programs worth millions to counter the growth in illicit drug trafficking. Can we do an audit on the outcomes? Can we get inside to the families of the Territory? Can we set a world standard for a frontline drug offensive?
Can we offer our kids a lasting alternative to drugs? What’s the value proposition? The youth of our country need to be formally recognised as the panacea and should be included in every discussion.
It’s a bloody big task. But the enormity should not deter.
To the Feds … in the rush to balance the budget please consider there are bigger issues at stake here. It’s like the father who works seven days a week for 20 years to pay off the house mortgage and never sees his children.
So he pays off his house but he has missed out on the family interaction.
Noel Pearson has the right balance. He sees all Australians as his family and works tirelessly to give them the best opportunities available.
Step up, Sir, and lead the nation.

Buffel, the canetoad of the plant world
Cenchrus Ciliaris [buffel]. Once again Peter you are right on the money. We need to manage it.
I have completed a definitive study on this plant and the overwhelming evidence is that it does have to be controlled to protect it from consuming other plant species.
That my friends is the end game in this debate. All other positions are annulled.

30,000 Territorians not on the electoral roll
Now there’s an election to be won right there, Clive. Just have to get out of that big jet plane and start door knocking or get Eli and co to drive around in that new flash car.

‘Born & bred’ Renee worked her way up to bank manager
Renee, congratulations.
Keep your good people around you and you will achieve the targets the bank requires. You have the strong support of the Board and a powerful asset in Jason.
Hope your community branch is awarded the Gold Credit Card in the not too distant future.

Council, parents should do more about street kids: Giles
Melanie, I think what the Chief Minister is getting at is that he wants parents to take a greater interest in what their kids are doing. Across the country it’s apparent that parents do not engage with their kids.
As a former CEO of Football in Central Australia I can tell you that 99% of parents do not get involved. Speaking with those in similar groups interstate confirms to me that parents generally are leaving the recreational activities their kids need to structured government programs often supervised by volunteers all of whom should have current Working with Children clearances.
Families need to get involved. In an effort to get this happening in the Western suburbs of Sydney highly a successful multicultural program was established with UNiNSW funding and the team heading this up actually door knocked the homes of the kids turning up to the program.
As for the Alice Springs Youth Centre it is one of many facilities that are not utilised during the school holidays.
With regard to youth programs which have had funding cuts I think there is a strong case for going to the Minister and putting a case.
I can tell you he will not entertain submissions which do not guarantee a marked improvement in parental responsibilities.

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