Tourism numbers: Territory ‘standout performer’

p1943-Fred-Pruckner-&-Erika OKBy ERWIN CHLANDA


Tourism Minister Steven Ciobo described the Northern Territory as the standout performer when he released the National Visitor Survey for the year ending December 2016 today.


He says over the past three years, every state and territory has seen double digit growth in visitor numbers, with the NT’s growth at 69%, well ahead of number two, Western Australia at 47%.


The NT had an 80% growth in spending and 83% in nights – double WA’s score.


The national average was a 20% increase in numbers over the three years, with just 18% each for spend and nights.


Spending by international and domestic visitors grew by $5.6b last year, with spending by Australian and international tourists exceeding $100b for the first time, says Mr Ciobo.


In the year ending December 2016, Australian visitors spent $61b, and the recently released International Visitor Survey showed they spent $39.1b.


“This record spending is creating Australian jobs. Tourism is a $120b industry that employs around 1 in 12 Australians, so this growth in holiday spending means more jobs, more investment and more prosperity for all Australians, especially those in regional Australia, where 45% of tourist dollars are spent,” he says.


“In 2013 the Coalition returned responsibility for domestic tourism marketing to the states and territories to refocus Tourism Australia on our offshore marketing capacity.”


PHOTO: Austrian tourists Erika and Fred Pruckner at Chamber’s Pillar.




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2 Comments (starting with the most recent)

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  1. Phil Walcott
    Posted March 29, 2017 at 8:29 am

    Great to read so many visitors chose the NT (and especially Central Australia) to experience over the past few years. Realising our potential to attract global and national guests continues to grow.
    We embrace the opportunities to continue promoting our town and region.
    The great work of the Tourism Central Australia team in cohort with Tourism NT provides an excellent “on the ground” experience for visitors to engage with through a variety of conduits. Our great tourism operators have some sensational product on offer with emerging experiences being created then strengthened.
    The lower Australian dollar over the period has clearly had a positive impact with international visitors (better exchange rate) and for national guests where they get more “bang for their buck” at home rather than heading abroad to Europe or the Americas.
    It’s a pleasure to be involved in such a vibrant community that is proud to showcase what it is that we have on offer. Keep it up, Alice.

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  2. Tourism Guru
    Posted March 29, 2017 at 6:58 am

    Massive tourism growth WHEN budget flights come to Alice Springs. Current flight prices are uncompetitive.

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